U.S. Insurer AXA Equitable Leaves AXA Name Behind

January 22, 2020 by Leslie Scism and Nicole Friedman

AXA Equitable Holdings Inc. EQH -1.76% is dropping AXA from its name in another sign the company is breaking free of insurance conglomerate AXA SA, its parent since the 1990s.

The rebranding follows the initial public offering of AXA Equitable shares in May 2018 and a secondary offering last year, which reduced ownership by the French powerhouse to a small slice.

The 161-year-old New York company is expected to announce its new name, Equitable Holdings, on Tuesday morning, company executives said.

Mark Pearson, the U.S. company’s chief executive, said in an interview that the decision to revert to the company’s original name was an easy one.

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Originally Posted at The Wall Street Journal on January 13, 2020 by Leslie Scism and Nicole Friedman.