How Insurers Can Win Over Gen Z Consumers

January 15, 2020 by Stuart Hyman

The “experience economy” is here. It’s fundamentally changing how companies go to market, influence their buyers and engage people throughout the customer journeys.

In this brave new world, experience trumps all else — consumers’ loyalty and dollars go to experiences, not products. Indeed, a recent survey conducted by Momentum Worldwide found that 76% of customers prefer to spend their money on experiences rather than products.

This holds especially true among Generation Z – those born after 1995 – a digital-native cohort that expects businesses of all stripes to engage them with relevant, personalized and instantaneous digital content.

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Originally Posted at InsuranceNewsNet on January 9, 2020 by Stuart Hyman.