What Scary Movie Characters Can Teach Clients About Life Insurance

November 5, 2019 by Phil Murphy

Talking about the characters in scary movies may help you communicate with your clients about the value of life insurance.

Although 70% of Americans consider life insurance a necessity, 41% have no coverage at all, according to data from Foresters Financial. This coverage gap may be partly due to consumers’ lack of life insurance education, and partly to consumers’ reluctance to think about their own mortality.

Using characters in scary movies as examples of what to do, and what not to do, can be a way to get past those obstacles, and to demonstrate why life insurance is necessary.

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Originally Posted at ThinkAdvisor on October 29, 2019 by Phil Murphy.