A Sweet Life Insurance Deal: “Buy, Don’t Die”

October 29, 2019 by Michael Millenson

Imagine life insurance that tries to keep you from dying.

A new John Hancock Insurance product for diabetics wants you to put off your encounter with the hereafter by offering cold cash in the here-and-now. Engage with the company’s diabetes wellness program on a continuing basis, and Hancock will cut your life insurance premium by up to 25 percent.

Call it the “delaying death discount.” Buy – but please don’t die.

“Who stands to benefit most if longevity improves? The life insurance industry!” declared Brooks Tingle, president and chief executive officer of Hancock, in an interview. “We’re the only life insurance company in the United States putting our money where our mouth is.”

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Originally Posted at Forbes on October 28, 2019 by Michael Millenson.