So you want to be an FA? 10 tips from women in the industry
September 18, 2019 by Jessica Mathews
ORLANDO — Getting more women interested in financial planning careers is a recurring topic at industry conferences and an ever-expanding initiative across investment firms, brokerages and custodians.
The numbers aren’t great. There are 44,513 financial advisors who are women — only a little over 14% of the profession, according to the latest Cerulli Associates data from year-end of 2017. What will give?
Awareness is a key hurdle, according to advisors, executives and operations officers who spoke with Financial Planning at Raymond James’ annual Women’s Symposium. Young women don’t realize that financial planning is a profession, and there are misconceptions about what working on Wall Street entails, they say.
“When you say that someone’s going to be a doctor or they’re going to be a nurse, in your mind, you know exactly what that means, because every single person goes to a doctor. Every single person goes to a nurse,” says Jodi Perry, who leads the IBD division at Raymond James. “But when you start thinking about the financial industry, it means something different to every person.”
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