Life Insurance Awareness Month #LIAM
September 24, 2024 by Wink's Intel Pros
September is Life Insurance Awareness Month
Wink supports Life Insurance Awareness and will be joining in this month’s awareness campaign! We will be reprinting our CEO, Sheryl Moore’s most requested life insurance-focused articles all month long; they will be indicated with “reprint” in the title. You’ll find these timeless articles are still relevant today.
According to the 2023 Insurance Barometer Study, a record-high proportion of consumers (39%) say they intend to purchase life insurance coverage within the next year. The intent to buy is even higher among Gen Z adults (44%) and millennials (50%).
To make sure Americans are reminded of the need to include life insurance in their financial plans, the nonprofit organization Life Happens coordinates Life Insurance Awareness Month. Each September, Life Happens is joined in this educational initiative by more than 100 of the nation’s leading insurance companies and industry groups.
This campaign also offers you the perfect opportunity to talk to people in your community about their life insurance needs. Life Happens offers you a wide range of tools and resources to make that job easier. Please click HERE to visit LifeHappenspro.org for campaign videos and other resources.
-The Wink Team
