Frequent Senior Market Firm Buyer Gets More Cash

September 4, 2019 by Allison Bell

A Dallas-based senior market products company that has been gobbling up smaller competitors says it now has a major new investor.

Managers of Integrity Marketing Group LLC say the firm has taken a “growth investment” from Harvest Partners. Harvest Partners is a midsize private equity firm based in New York.

Integrity Marketing managers did not say how much cash Harvest Partners has put in, or how big of a stake the firm has acquired.

Another private equity firm, HGGC of Palo Alto, California, bought a stake in Integrity Marketing in 2016.

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Originally Posted at ThinkAdvisor on August 29, 2019 by Allison Bell.