Annuities: Strategy vs. Product

September 11, 2019 by Susan Rupe

If you want to convince someone of the need for an annuity, position it as part of a strategy instead of merely presenting it as a product.

That was one takeaway for advisors after the fifth annual Guaranteed Lifetime Income Survey showed a gap between what consumers think of annuities and what advisors are telling them about retirement income solutions.

Click HERE to read the full story via INN. 

Originally Posted at InsuranceNewsNet on September 10, 2019 by Susan Rupe.