Jackson National loses top annuity sales spot to AIG
March 26, 2019 by Greg Iacurci
Jackson National Life Insurance Co. ceded its six-year reign atop the annuity sales leader board to American International Group Inc. last year, as AIG rode a wave of strong fixed and indexed annuity sales to overtake the former No. 1.
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Sheryl Moore, owner of consulting firm Moore Market Intelligence, largely attributes AIG’s growth to rapid product development and the wide-ranging distribution of its annuities through almost every channel, with the exception of direct-to-consumer (including banks, independent insurance agents, full-service national broker-dealers, independent broker-dealers and career insurance agents).
Rising interest rates last year led to higher payouts on fixed annuities, attracting consumers. The average interest rate offered on fixed-rate deferred annuities was nearly 3% at the end of 2018, up from 2.6% to start the year, according to market research firm Wink, Inc.