Minnesota United’s stadium in St. Paul will be the eighth bearing Allianz’s name
February 26, 2019 by Patrick Kennedy
Before Minnesota United turned the first shovels for the construction of its new stadium — before the team was even officially a part of Major League Soccer — team owner William McGuire reached out to Allianz Life Insurance Company of North America to be the official stadium naming partner.
McGuire recognized early that there would be additional benefits, besides financial, by partnering with the Allianz name and its association with some of the biggest names in global soccer. The St. Paul stadium will be the eighth bearing the Allianz name.
Allianz Life’s German parent company Allianz SE already has established naming deals with the Munich home of FC Bayern, the Turin, Italy, home of Juventus Football Club, plus soccer or rugby stadiums in Nice, France, Sydney, São Paulo, London and Vienna.
With Allianz’s ties with some of the best soccer clubs in the world, the possibilities exist for international preseason games or hosting international exhibition games.
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