Life Happens, LIMRA encouraging consumers to “Insure Your Love’ throughout February
February 20, 2019 by Brian Anderson
With Valentine’s Day upon us, Life Happens is once again spending the month of February reminding consumers that if they really want to give their loved ones a gift that shows how much they care, they’d get life insurance.
Life Happens created and coordinates the annual “Insure Your Love” campaign because, the industry nonprofit says, the basic motivation behind the purchase of life insurance is love. People want to protect their loved ones, and one of the best ways to do that financially is with life insurance.
The month-long campaign is designed to educate Americans about the value of life insurance and how it helps protect families’ financial security.
This year’s theme is “Life Is for Living,” is based on the runaway success of the Life Is for Living video, which Life Happens says is moving the industry and consumers to tears. (Watch here: www.lifehappens.org/lifeisforliving).
Life Happens has created a suite of customizable resources within its Life Happens Pro platform, complete with tips to help agents leverage the campaign.
Click HERE to read the full story via Insurance Forums.
