Getting to know our Chief Storyteller

February 27, 2019 by Wink's RockStars

Sheryl J. Moore, Chief Storyteller, the ORIGINAL member of Wink’s analysis team has been at this for a long time. She’s obsessive compulsive to a fault and never happy if she’s not twirling 20 plates at once. Want to know MORE about Ms. Moore?

• She is the founder, creator, and President & CEO of Wink, Inc.
• She is an ice cream connoisseur and dreams of opening an ice cream shop in her retirement
• She is also President & CEO of her consulting company, Moore Market Intelligence, which provides:
  • Competitive intelligence
  • Market research
  • Product development
  • Insight on the indexed insurance markets
• She has been referred to by her friends as “Sheryl Barrel” since kindergarten
• AND she is President & CEO of a real estate investment firm, Moore Quality Investments
• She is fanatical about the Beastie Boys, Burberry, and Indexed Insurance products
• She co-authored The Encyclopedia to Indexed Products: Annuity and Life
• She is a Navy brat and has attended more than a dozen schools
• She has published 200+ articles on indexed life and/or indexed annuity products in the following industry trade journals, newspapers, and magazines
• She loves gardening to de-stress
• She was recognized with the exclusive and distinguished honor of “High Forensic Skill as an Orator” by the Buckley School of Public Speaking
• She has two young sons, two daughters – who left the nest but keep coming back, an eldest son in heaven, two dogs, and a husband that works as hard as she does
• She works closely with legislators and regulators
  • Regularly assists the National Association of Insurance Commissioners
  • Serves as a resource on insurance distribution, marketing, product development, and training
  • Actively participates in the rule-making process for life insurance and annuity products
  • Her research has been presented to Congress to lead industry efforts in thwarting 151A
• She is a cinefile; she’s obsessed with movies (particularly anything with Will Farrell or Andy Samberg in it)
• She has served on the Board of Directors for numerous non-profit organizations, including the Society for Annuity Facts and Education (SAFE)
• She has over 20 pairs of sequined and/or glittered Converse All-Star shoes
• She spent nearly a decade working in insurance company home offices:
  • Telephone customer service
  • Marketing/sales desk
  • Illustration software development
  • Market research/competitive intelligence
  • Product development/ product management
• She is a licensed life insurance agent, but has never sold a single case
• She graduated Summa Cum Laude from Grandview University with a degree in Political Science/Pre-Law
• She couldn’t go out partying on graduation night because her friends snuck into her apartment and messed up everything that was alphabetized, color-coded, or in some other logical order; she had to stay home and “fix” it all first
• She holds numerous designations in the field of insurance services
• She was captain of her cheerleading squads in high school and college
• She does not endorse any company or financial product

Sheryl’s Words of Inspiration

“I don’t know how to put this, but I’m kind of a big deal.” -Ron Burgundy (a.k.a. Will Ferrell), “Anchorman”

Originally Posted by Wink's RockStars.