Forget the agent, soon claim insurance through WhatsApp: India
February 4, 2019 by Manik Kumar Malakar
Indian insurance companies have started to log on to WhatsApp as a convenient and quick means of reaching out to their customers. This may make it easy for customers to access policy details and lodge claims. But for now, the service is limited in scope.
Some companies that have launched services via WhatApp are Aditya Birla Sun Life Insurance, ICICI Prudential Life and Liberty General Insurance. The reason behind insurance companies choosing to service customers through this platform is understandable given that there are 200 million active WhatsApp users in India today.
How insurers are using WhatApp
Getting insurance policy information via WhatsApp is convenient as customers don’t have to exit or toggle between various other apps or any browser. WhatsApp allows insurance companies to be available to their users (customers) anytime, anywhere. This, in turn, offered insurance companies an optimal platform for service to customers.
For instance, Liberty General Insurance is currently offering two-wheeler policy renewal service to via WhatsApp. In the near future, the company will launch options for their policyholders to send accident claim vehicle photos or videos via WhatsApp and also to check the claim status on WhatsApp. “This will make the claim process hassle free and fast,” says Roopam Asthana, CEO and whole time director, Liberty General Insurance.
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