Simplicity Acquires LTC Hybrid Distributor

January 29, 2019 by Allison Bell

An insurance distributor with private equity backing has announced another distribution company deal.

Simplicity Group Holdings said Thursday that it has acquired America’s First Financial Corp. of St. Peters, Missouri. America’s First was founded in 1960. It now focuses on wholesaling long-term care (LTC) planning programs based on use of life insurance policies and annuity contracts.

Simplicity is a Summit, New Jersey-based company formerly known as Futurity First. Earlier this month, it announced that it had acquired Davis Life & Annuity, a distributor based in West Des Moines, Iowa.

Simplicity says it will make America’s First part of its Simplicity LTC unit.

Click HERE to read the full story via ThinkAdvisor.

Originally Posted at ThinkAdvisor on January 25, 2019 by Allison Bell.