Life Insurers Could Help Clients Decode Their Tumors: Idea File
January 8, 2019 by Allison Bell
Wamberg Genomic Advisors is trying to create a new revenue stream for DNA testing labs, insurers and brokers — and easier access to testing services that could help some people who have tumors beat their tumors.
The La Jolla, California-based company has an idea: sell insurance that can pay for tumor DNA profiling services, and related services, if the insureds develop tumors.
Tom Wamberg, the company’s chief executive officer, talked about his company during a recent interview in New York. Wamberg attended a LIMRA conference in an effort to persuade life insurers to add the company’s Cancer Guardian service package as a standard or add-on feature.
“This is a tidal wave that’s coming,” Wamberg said.
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