Young Consumers Shun Life Market: MIB
December 11, 2018 by Allison Bell
Many young Americans turned their backs on the U.S. individual life insurance market in November.
The number of U.S. residents ages 44 and younger who applied for coverage in last month was 9.4% lower than in November 2017, according to new data from MIB Group Inc.
The drop in November follows a 7.3% year-over-year drop for the 44-and-under age group in October
MIB is a nonprofit group that helps life insurers see whether applicants are telling different life insurance companies different stories.
The group’s analysts use MIB application-screening figures to create a life insurance application activity indicator.
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