Prudential Finds Novel Way to Put Millennials in Term Life: Baby Registries

July 27, 2018 by Warren S. Hersch

Prudential Financial thinks it has found a clever way to reach the elusive millennial market: through their babies on the way.

The company says it’s partnering with online baby registry Babylist to include life insurance among the lineup of items, such as car seats, cribs and changing stations, that family members and friend can put funds toward for expectant parents. Babylist says it manages one-third of baby registries in the U.S.

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Click to read more via AJC; Expectant parents: You can now add life insurance to your baby registry

Originally Posted at Life Annuity Specialist on July 27, 2018 by Warren S. Hersch.