In Search Of The ‘Perfect 10’ Life Insurance Prospect

April 12, 2018 by Susan Rupe

CHICAGO — What makes people likely to buy life insurance? Vikram Kamath will describe some characteristics of the ideal consumer during today’s Life Insurance Conference.

Kamath is director of LIMRA’s new Center of Excellence for Data Analytics. He will give a sneak peek of the findings from LIMRA’s Life Insurance Buyer Survey, which will be released later this year.

At the Life Insurance Conference, Kamath will identify the variables that most influence the decision to buy life insurance, sketch out a profiles of the people who are most likely to buy life insurance, and show how companies and advisors can use the survey results to prospect for new business.

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Originally Posted at InsuranceNewsNet on April 11, 2018 by Susan Rupe.