IUL the Life Insurance Star of 2017 Sales
December 27, 2017 by Cyril Tuohy
The indexed universal life (IUL) insurance line was the star of the life insurance show in 2017, thrust into the spotlight by a supporting cast of new products and features.
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The introduction of performance multipliers and bonuses helped rev up IUL sales, said Sheryl J. Moore, president and CEO of Moore Market Intelligence and Wink Inc., publisher of Wink’s Sales & Market Report.
Multipliers and bonus features credit a “non-guaranteed enhancement” to the IUL policy after several years, based on the amount of interest earned on the policy, she said.
Because the multipliers and bonuses have no impact on the illustrated rates on an IUL, insurers and agents can show “enhanced values on the non-guaranteed portion of the life insurance illustration, while avoiding the limitations imposed by AG 49,” Moore explained.
