Use Open Enrollment To Close The Life Insurance Gap
November 7, 2017 by Jennifer Gassaway
Benefit enrollment season is here. You’ve likely spent the last few months preparing for the marathon of employer meetings, lunch-and-learn presentations and conversations with employees about the importance of benefits coverage. But with all the logistics settled and meetings booked, have you thought about your strategy to help sell the need for life insurance?
Freshening up your life insurance sales approach
No matter how long they have been in the business, many brokers struggle to find new ways to freshen up their enrollment presentations. Group or voluntary life insurance enrollment often hinges on a broker’s ability to make the need for the product well-understood to employee groups that have neither a base understanding of what they need nor time to spend thinking about their coverage gaps.
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