Value of Advisors Underscored by Annuity Program Pilot

July 27, 2017 by Cyril Tuohy

Early responses to a new direct-to-consumer (D2C) annuity pilot program in Arizona reveal that buyers want to talk to someone – or something – before committing to a long-term retirement investment.

The early findings in Nationwide’s Guarantees Retirement Income program raise new questions for insurance companies serious about expanding through the growing D2C channel to reach middle-income consumers directly online.

“People still want to talk to somebody, whether a family member or a professional,” said Eric Henderson, senior vice president of life insurance and annuities at Nationwide.

Click HERE to read the full story via AdvisorNews; subscription required.

Originally Posted at Advisor News on July 24, 2017 by Cyril Tuohy.