Is It Time For Your Safety-Seeking Clients To Take Another Look At Fixed Annuities?
July 25, 2017 by Chris Conklin
One of the most important conversations you’ll have about managing a client’s finances is what portion of their money should be used for “risky” investments to maximize growth potential and what portion should be kept “safe” to ensure preservation of capital when the markets get turbulent. This foundational conversation is about finding the right balance, taking into account your client’s long-term financial goals and temperament for overall financial risk.
For the risky portion, it is typical for advisors to recommend stocks and stock mutual funds. For the safe portion, a typical recommendation is money market accounts, certificates of deposits or – perhaps the most common choice – bond mutual funds.
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