FINRA Clarifies What Advisors Can (and Can’t) Do on Social Media

May 31, 2017 by Brian O'Connell

FINRA recently unveiled tough new directives for broker-dealers on their social media practices, with special attention on text messages and use of company materials on private advisor accounts.

The entire notice is well worth reading, especially if you’re a financial services professional who uses social media, texts with clients, and shares Internet links with clients.

The notice requires broker-dealers to keep records of any text message correspondence, take responsibility for any links or shares to third-party content providers, just as if the firm had created the content itself (but only if the firm had some form of “influence and control” over the content).

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Originally Posted at InsuranceNewsNet on May 31, 2017 by Brian O'Connell.