Survey Says: Most Investors Value Fiduciary Advice, Don’t Want to Pay

April 11, 2017 by Brian O'Connell

Here’s a conundrum for advisors meeting fiduciary standards: roughly two-thirds of investors say they really want good, conflict-free fiduciary advice, yet few are willing to pay extra for it.

That begs a serious question for the financial services sector – how can they convince investors it’s worth more money for fiduciary investment advice?

The two-thirds figure comes from a new Spectrem Investor Pulse report, a monthly survey of 1,000 investors on key money management issues. In it, Spectrem reports that many investors still can’t define the term “fiduciary.” Even among respondents who know the term, the majority won’t pay extra for fiduciary advice.

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Originally Posted at InsuranceNewsNet on April 10, 2017 by Brian O'Connell.