Life insurers nab spots among top 100 global brands
October 11, 2016 by Warren S. Hersch
Two major life insurers are ranked among the world’s 100 most valuable brands, according to a new report.
Interbrand, a brand consultancy and division of Omnicom, placedAXA SA and Allianz SE in the 46thand 51st positions respectively in its survey, “Best Global Brands Rankings: 2016.” The rankings are based on Interbrand’s analysis of the financial performance of branded products or services, the role of brands in customers’ purchasing decisions, and the brands’ competitive strength.
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Originally Posted at LifeHealthPro on October 11, 2016 by Warren S. Hersch.
Categories: Industry Articles
