How to target millennials with life insurance marketing
October 4, 2016 by Kim Brumbaugh
By now, many agents and advisors have begun to see the value of multi-generational planning. When done well, working with younger generations of clients can be win-win for everyone involved. It offers advisors an opportunity to grow their businesses in a way that is poised to last for decades to come. By welcoming new, younger clients, advisors create sustainable growth and the chance to develop client relationships from the ground up. When working with young clients, agents and advisors can play an instrumental role in building the client’s insurance and financial habits, goals and plans.
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