How to sell insurance products people believe they don’t need: Opinion

October 6, 2016 by Tom Dougherty

Every insurance company and its agents face the same hurdle each day: Convincing audiences that they should buy something they believe they don’t need.

Selling insurance isn’t like selling something people want. Consumers want iPhones and a nice-looking car. They will gladly pony up for them. They don’t want to think about what insurance is protecting them from: Death, illness, fire, liability, etc.

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Originally Posted at LifeHealthPro on October 6, 2016 by Tom Dougherty.