Brighthouse Unveils Distribution Strategy
October 8, 2016 by Cyril Tuohy
Brighthouse Financial, the new company housing MetLife’s separated distribution units, will simplify its life and annuity product line and sell those products through independent distributors, the company said.
Moving the bulk of MetLife’s distribution infrastructure in the U.S. to Brighthouse will turn MetLife into a more nimble life and benefit insurer, the company added in financial filings. It will also help it operate more effectively under new Department of Labor rules that take effect next year, the company added.
“Today’s filing marks an important milestone for both MetLife and Brighthouse Financial as we move toward separating into two companies,” said Steven A. Kandarian, chairman, president and CEO of MetLife in a news release.
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