The time is now to start prospecting life insurance online: Opinion

August 11, 2016 by Jeff Root

Life insurance agents should be marketing online because that’s where potential customers are spending their time and getting their information.

According to a LIMRA report, 85 percent of consumers research life insurance online before purchasing a policy, and close to 50 percent of the people who bought life insurance in 2015 did so online or over the phone.

That’s a massive opportunity that most agents are missing out on… and that trend just keeps growing.

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Originally Posted at LifeHealthPro on August 10, 2016 by Jeff Root.