The huge, untapped audience for IUL marketing

August 30, 2016 by GREGORY E. SCHWABE

If your prospecting is mainly with the age 55-80 group, you know it’s not what it was even a few years ago. “Almost tapped out” is the way some advisors are describing it.

If your practice is feeling that pain, there’s a way to reach a broader, motivated and largely untapped audience: Consumers age 36-55.

You can do it with Indexed Universal Life (IUL) insurance policies. What grabs the attention of this age group is the concept of a “tax-free retirement.”

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Originally Posted at LifeHealthPro on August 30, 2016 by GREGORY E. SCHWABE.