Nationwide to debut new ad campaign during Olympics
August 8, 2016 by News Briefs, Business Record
Nationwide will launch a new advertising campaign tonight during NBC’s broadcast of the opening ceremony of the Summer Olympics, featuring Grammy Award-winning superstar Brad Paisley and multiplatinum pop artist Rachel Platten, best known for her hits “Fight Song” and “Stand by You.” The new campaign, “Song for All Your Sides,” is designed to highlight the ways the insurance company provides protection for its members and builds off the iconic “Nationwide is on your side” jingle. “As a songwriter, the whole premise of there being more to the Nationwide jingle beyond those seven catchy notes is exciting,” Paisley said. “It intrigued me right away.” Nationwide is one of Greater Des Moines’ largest employers, with more than 4,500 employees locally.
