6 problems solved by life insurance
August 23, 2016 by Stephan R. Leimberg, Robert J. Doyle, Jr., Keith Buck
Life insurance is the only certain way to create “instant” capital. That capital, in turn, can be used by clients to solve a multiplicity of personal and business problems.
To understand how life insurance can, and should, be used (the planners’ imagination, creativity, and ethical perspectives are the only major boundaries limiting the scope of life insurance’s uses), you must first focus on the problems. Then, the planning team must match the products with the problems to be solved in the priority order the client assigns to those problems.
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