Insurers, brokers, advisors and retirement plan sponsors could do more to communicate the value of annuities for employees to help the products gain broader acceptance, according to a new report.

Communicating the role annuities play is also important to overcoming the gap between what many companies actually offer and the annuity options to help workers secure a comfortable retirement, the survey of more than 1,000 defined contribution plan participants found.

Published by Prudential Financial, the report underscores what many annuity industry experts already know: when employees understand how annuities work, they have few objections to them in their retirement plan.

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