How one company is studying the brain to better market to consumers

June 2, 2016 by Emily Holbrook

(Orlando) — What can the human brain tell insurance companies about what to say — and what not to say — in their marketing messages?

More than you would imagine.

At the LIMRA Marketing & Research Conference being held now in Orlando, representatives from Prudential Financial delved deep into the world of understanding the brain of the buying public, also known as consumer neuroscience.  Click HERE to read more… LifeHealthPro articles are free to read upon registering on their website.

Originally Posted at LifeHealthPro on June 2, 2016 by Emily Holbrook.