3 in 10 Americans would likely share tracker data with insurers

June 9, 2016 by LifeHealthPro Editors

Thirty percent of consumers are very or extremely likely to consider sharing the data from an activity tracker (Fitbit, Jawbone, etc.) with a life insurance company if they received financial incentives in return for healthy behaviors, according to LIMRA’s 2016 Insurance Barometer.

Among those who already use a device, willingness to share more than doubles to 65 percent, the survey data shows. Just over 1 in 5 consumers (22 percent) use an activity tracker to monitor calories burned, active minutes, heart rate, sleep, etc.

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Originally Posted at LifeHealthPro on June 9, 2016 by LifeHealthPro Editors.