The 15 most Googled life insurance phrases
May 3, 2016 by Lynette Gil
Are consumers thinking about life insurance? In order to get into the consumer mindset, a good first step is to look at what they are searching online.
We explored what the public-at-large wants to know when it comes to life insurance information, using Google Trends and the keyword tool on Google AdWords. The results are both interesting and lengthy.
Before we delve into the technical aspect of this experiment, you may be wondering: How does this help me? For starters, you can get into the “consumer mindset” and better understand and anticipate their questions and needs. These results also will enable you to better foresee questions from your prospective clients.
Additionally, the data can guide your marketing strategy. With this knowledge, you can create blog posts providing the information consumers want. You can answer questions on your website or on social media. You can also build presentations using these points of concern, or craft clever opening lines for breaking the ice with new clients. Click HERE to view full article
