Securian Wants To ‘LIFT’ Life Insurance Sales
May 10, 2016 by Securian
ST. PAUL, Minn. — With indexed universal life (up 15 percent) and whole life (up 9 percent) driving life insurance sales growth in 20151, Securian Financial Group has developed a comprehensive marketing campaign to help advisors and agents show clients the benefits of permanent life insurance as part of their financial strategy.
Called LIFT, short for “Life Insurance as a Financial Tool,” the campaign consists of numerous client-facing education materials and tools.
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All LIFT campaign materials and tools are complimentary to financial professionals and available at www.securian.com/LIFT.
Originally Posted at InsuranceNewsNet on May 4, 2016 by Securian.
Categories: Industry Articles
