Roboadvisors Struggling to Find Business
May 20, 2016 by Cyril Tuohy
Online retail advice companies capture the headlines but it’s the online defined contribution-focused advisory firms that have snagged the lion’s share of retirement assets, according to recent research.
Furthermore, it’s the discount brokerage companies and mutual funds, not the standalone online retail advisories, that are most likely to survive in the long run.
This may come as a surprise to people who consider internet-based algorithms, or roboadvisors, the future of retirement investing, particularly in the middle market where investors are drawn to low-cost fee structures and technology-based platforms.
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