Millennial consumers, mobile use and insurance sales
May 24, 2016 by Lynette Gil
While Generation Y recognizes the importance of insurance, young adults tend to be price-sensitive.
You’ve seen them on their smartphones at the dinner table, during work, at parties, even in the movie theaters while “watching” a movie. Millennials, or those born between 1981 and 2000, have not only taken over the workplace. They are now your biggest market and opportunity.
A recent survey commissioned by AXA Lab, the digital arm of the multinational insurer, and produced by Alpha UX, a company that specializes in getting to know your target market, set out to discover how millennials view insurance. The survey found that most young adults don’t find life insurance “necessary,” with only 16 percent of this U.S. demographic seeing a need for it. Click HERE to read more…
