How to fix the insurance industry’s reputation: Opinion
May 24, 2016 by Lynette Gil
Editor’s Note: This article originally published in September 2015. Dates and other data points have remained unchanged from the original piece.
Brian Willet was not one of those kids that go to their parents and say they want to work in the insurance industry when they grow up — it might be that there are very few of those kids — but his interest in the industry peaked when it came time to pick a career.
He knew a few financial firm managers in his town and had spoken to them. But it wasn’t until he started interviewing at different companies that he understood why the industry has a reputation problem: The emphasis was too much on selling, not enough on serving. At first frustrated, it was Willet’s father who told him to “go fix (the insurance industry).” Click HERE to read more…
