What advisors can learn from millennials’ dislike of banks

March 31, 2016 by Janet Levaux

When it comes to courting millennials, some financial services firms have big hurdles to overcome.

“Seventy-one percent of them would rather go to a dentist than listen to what a bank has to say,” explained Menaka Thillaiampalam, head of North America financial services marketing at LinkedIn, during a social media seminar put on by the Securities Industry and Financial Markets Association.

The reason? Many in this demographic group believe they don’t need to bother with bank machines, rules, account minimums and other red tape. Click HERE to read more…

Originally Posted at LifeHealthPro on March 22, 2016 by Janet Levaux.