Can’t sell life insurance to clients with HIV? True no more
January 27, 2016 by Warren S. Hersch
In December, Prudential Financial began offering 10- and 15-year term life policies to a community that (in the U.S.) had been largely shut out of the life insurance market: people living with HIV. The product rollout stems from an unusual partnership with Aequalis, an independent organization that conducted extensive research into the feasibility of availing the HIV community of life products.
In addition to providing data underpinning the unique launch, Aequalis also manages the application process on behalf of Prudential and its agents. To learn more about the initiative, LifeHealthPro Senior Editor Warren S. Hersch recently interviewed Mike McFarland, chief underwriting officer of Prudential Individual Life Insurance.
Originally Posted at LifeHealthPro on January 25, 2016 by Warren S. Hersch.
Categories: Industry Articles
