Why (and how) insurers are combining whole life with indexed universal life
January 11, 2016 by ROBERT BLOINK, WILLIAM H. BYRNES
Today’s insurance product marketplace is flooded with options, leaving most clients familiar with the overwhelming feeling that they must choose one. Insurance carriers, however, have answered this issue with product innovation — and the next product trend may be one that allows clients to combine the guarantees of traditional whole life insurance with the upside participation potential of an indexed universal life insurance (IUL) product.
Understanding the details of these new products can help clients experience the best of both worlds, eliminating the need to choose between valuable features by combining elements of both into a single, optimal value product.