Banks Look To Loyal Customers, Gen Y For Growth

December 17, 2015 by INN Admin

WINDSOR, Conn., Dec. 17, 2015—As banks look to expand their business beyond traditional retail banking, longtime loyal customers and Millennials represent key opportunities for growth, according to a new study from LIMRA.

With so many loyal customers, banks and credit unions would seem to be in an enviable position to grow as more than half their customers have been with the same institution for 10 years or more.  The challenge is in perception, as 69 percent of customers use their bank primarily to deposit their paycheck and pay bills. Click HERE to view article

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Originally Posted at InsuranceNewsNet on December 17, 2015 by INN Admin.