NEW YORK, Nov. 23, 2015 /PRNewswire/ — Voya Financial, Inc. (NYSE: VOYA), is reminding parents of all babies¹ born in the U.S. on October 19, 2015 that they still have time to receive a $500 Voya mutual fund investment² for their child.

As part of the company’s second annual Voya Born to Save^® campaign, every baby who arrived on this special day — the Monday of National Save for Retirement Week³ — is eligible for Voya’s complimentary offer.  But families must enroll before the December 18, 2015 deadline. 

“We introduced the Voya Born to Save campaign as a way to help consumers think differently about their retirement,” said Voya Financial Chief Marketing Officer, Ann Glover.  “Our $500 investment offer underscores a simple, but very important point — that it’s never too early to start saving for the future.  The campaign also reinforces Voya’s commitment to helping families get ready to retire better by planning, investing and protecting their savings.”

Add the Gift of Financial Security to the Holiday Shopping List

The message behind Voya’s program resonated with many families in 2014, and a recent survey⁴ of more than 1,000 Americans further demonstrates the value of establishing financial priorities early in life.  According to Voya’s findings, nearly one-third (32%) of new parents hope their children will receive money this holiday season instead of traditional gift items, such as toys and clothes.

“Moms and dads face a number of competing economic priorities, and one of them is helping set their children up for future financial success,” added Glover.  “So it’s no surprise that many parents would prefer family and friends to forgo the typical holiday items and consider a financial gift for their child instead.  For those who are eligible for the Voya Born to Save offer, we want to make sure families don’t overlook our special gift to them.”

To learn more about the Voya Born to Save program, and to find out if a newborn you welcomed on October 19, 2015 is eligible to receive their complimentary $500 mutual fund investment, please visit http://voya.com/borntosave. 

Parents and guardians of eligible babies must act soon — the deadline to register for this offer is December 18, 2015.

As an industry leader and advocate for greater retirement readiness, Voya is committed to delivering on its vision to be America’s Retirement Company™ and its mission to make a secure financial future possible — one person, one family, one institution at a time. 

1.  Subject to complete Terms and Conditions including U.S. citizenship/residency requirements. 

2.  Mutual funds distributed by Voya Investments Distributor, LLC – 230 Park Avenue, New York, NY 10169.

3.  National Save for Retirement Week is an industry-wide savings initiative that was renamed National Retirement Security Week in September 2015.  Both the original and the new names are being used during 2015 to promote the campaign.

4.  Survey results are based on findings from an online Google Consumer Survey. The survey polled 1,018 adults in the United Statesbetween the ages of 18 and 44 who had a child during the past year. Responses were collected between September 22 and 25, 2015.

About Voya Financial®
Voya Financial, Inc. (NYSE: VOYA), helps Americans plan, invest and protect their savings — to get ready to retire better. Serving the financial needs of approximately 13 million individual and institutional customers in the United States, Voya is a Fortune 500 company that had $11 billion in revenue in 2014. The company had $450 billion in total assets under management and administration as ofSeptember 30, 2015. With a clear mission to make a secure financial future possible — one person, one family, one institution at a time — Voya’s vision is to be America’s Retirement Company™.  The company is equally committed to conducting business in a way that is socially, environmentally, economically and ethically responsible — Voya has been recognized as one of the World’s Most Ethical Companies, by the Ethisphere Institute, and as one of the Top Green Companies in the U.S., by Newsweek magazine. For more information, visit voya.com or view the company’s 2014 annual report. Follow Voya Financial on Facebook and Twitter @Voya.

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SOURCE Voya Financial, Inc.

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