Insurers’ Ad Campaigns Aim To Connect

November 16, 2015 by Cyril Tuohy

Lincoln Financial Group’s announcement that its new advertising campaign will contain social media cues could be a harbinger of things to come as financial services companies ramp up holiday season marketing efforts.

Lincoln’s new “Then and Now” campaign juxtaposes images of people as they appeared in the past and as they are now, as if the snapshots had been posted on Facebook or Instagram.

The ad campaign launched earlier this month and runs through the end of the year in print, digital and broadcast platforms. Click HERE to view article 

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Originally Posted at InsuranceNewsNet on November 12, 2015 by Cyril Tuohy.