InsuranceNewsNet and NAILBA to Release Results of Independent Life Brokerage Study
November 17, 2015 by InsuranceNewsNet
Report will help BGAs gain insights into producer needs and their relationship with BGAs.
November 16, 2015 – InsuranceNewsNet and the National Association of Independent Life Brokerage Agencies (NAILBA) have partnered on a comprehensive survey of independent insurance producers. The study is designed to examine the relationship between brokerage general agencies (BGAs) and the agents who work in the field.
The goal of the study is to help strengthen the relationship between brokerage general agencies and agents, helping BGAs to get the information they need to work with agents in more productive ways and to strengthen the distribution channel.
The survey, conducted among licensed life and health producers throughout the country delves into issues important to insurance agents and their sales production.
The study closely examines the relationship between agents and their BGAs – including information on how many BGAs producers broker their business through, how long they have worked with their primary BGA, how happy they are with the services being provided by their BGA, and what could motivate agents to work with a BGA they have never worked with before.
The survey results will give BGAs insight into their relationship with agents, help them improve recruitment and retention, and give them insight into what they can do to increase producer sales.
The results of the study will be made available at NAILBA’s annual conference in Orlando, November 19-21st – stop by the InsuranceNewsNet booth 211 for information.
Founded in 1999, InsuranceNewsNet is the #1 ranked news site for the financial and insurance industries. Our award-winning, exclusive news coverage has helped attract over 300,000 unique visitors every month with over 225,000 online and 50,000 print magazine subscribers. For more information visit www.insurancenewsnet.com
The National Association of Independent Life Brokerage Agencies (NAILBA) is the premiere insurance industry organization promoting financial security and consumer choice through the use of independent brokerage distribution. NAILBA serves as the national association of life, health and annuity insurance distributors. For more information visit www.nailba.org.
Contact: Katie Frazier (866) 707-6786 ext. 122; Kfrazier@insurancenewsnet.com
