Putting life insurance on the millennial shopping list
May 14, 2015 by Keith Bossey
While life insurance companies are eager to capture the millennial generation, they appear to be having limited success. Millennials are 33 percent less likely than typical adults to have policies, and less than two in ten are planning to buy coverage in the next 12 months, according to GfK MRI’s “Survey of the American Consumer.” Furthermore, even those with insurance may have under-purchased — a typical challenge in this industry — with just 12 percent covered for more than $500,000.
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