How to sell insurance to women

May 6, 2015 by Caroline Feeney

Prudential Financial’s recently released “Financial Experience & Behaviors Among Women: 2014-2015 Prudential Research Study” focused on women’s attitudes and behaviors toward money and financial goals. The study found that although women are assuming greater overall control of their family finances, they are not any more confident about their financial preparedness than they were 10 years ago. At the same time, though, the findings provide useful insights on how financial professionals can work more effectively with women.
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Originally Posted at LifeHealthPro on May 5 ,2015 by Caroline Feeney.