Why sorting clients by age, gender is a mistake

February 11, 2015 by Danielle Andrus

The best way to segment clients in order to predict their behavior requires a look beyond the obvious.

Advisors looking for ways to deepen their relationships with clients should consider using behavioral segmentation rather than demographic to help focus on the needs and preferences of individual clients. Instead of focusing on more obvious markers — age, income, gender, marital status — advisors should segment their client base based on how they want to engage, according to Jill Jacques, vice president and head of wealth management at North Highland. Click HERE to read…

Originally Posted at LifeHealthPro on February 4, 2015 by Danielle Andrus.